15+ years engineering paid search systems, demand-gen pipelines, and revenue infrastructure for healthcare, SaaS, and enterprise brands.
A track record of building and optimizing paid media programs that drive measurable business outcomes.
Led a $5M B2B paid search campaign for a major national healthcare system, achieving 100% return on investment within 60 days through precise audience targeting, conversion tracking, and bid strategy optimization.
As Senior Manager of Demand Generation, built and managed the paid search program that generated $4.6M in new ACV. Integrated Salesforce with Google Ads offline conversion tracking to optimize against actual revenue, not just leads.
Directed paid media strategy across a 45-location dental implant organization, managing $800K+ per month in Google Ads spend. Built location-level conversion tracking, optimized CPA by market, and scaled patient acquisition nationally.
Across 15+ years and multiple industries, consistently built paid search and demand generation programs that delivered high-volume, qualified lead pipelines tied to real revenue outcomes.
A composable toolkit of platforms, strategy, and analytics — battle-tested across 15 years of enterprise paid media.
Michael rebuilt our Google Ads campaigns from the ground up, eliminating wasteful spend and optimizing for actual conversions. Within weeks, our cost per lead dropped significantly and we started seeing steady, qualified inquiries. He completely changed how our team approached paid search.
Our paid search program had been running on autopilot with diminishing returns. Michael restructured everything around what actually drives pipeline growth. For the first time, I felt confident that every dollar we spent was moving us toward real revenue.
Michael audited our entire paid media setup, identified hidden budget drains, improved conversion tracking, and aligned campaigns with how our customers actually search. The lead quality improved immediately. His expertise made a measurable difference.
Based in Paso Robles, CA. Available for Senior Manger or Director level conversations.